FOUND :: Holiday 2011

For the holidays, FOUND celebrated with the theme of "Give the Very Best." As usual, a coupon is sent out for the holiday season.

This year, window decals in theme with the coupon covered the entire window!

Jeni's Splendid Ice Creams :: Nashville, Meet Your New Three!

In the late spring of 2011, Jeni's Splendid Ice Creams opened their first shop outside of Ohio, in Nashville, Tenn. The shop needed some posters to let the folks in Nashville know about the trio, Jeni's most popular scoop size. Here's what we came up with! Posters size: 24" x 36"

Jeni's Splendid Ice Creams

This summer, I was given the opportunity to do some freelance work for Jeni's Splendid Ice Creams, a local favorite here in Columbus, Ohio!

Passion Fruit Frozen Yogurt Email--sent to over 27,000 email subscribers.

Peak Harvest Flavors Email--sent to over 27,000 email subscribers.

Raspberry Frozen Yogurt Email --sent to over 27,000 email subscribers.

Role Model Magazine Ad

Jeni's Splendid Ice Creams At Home "Join the Social" Cards

--handed out to fans on Jeni's Book Tour 2011

Edible Columbus Fall 2011 Ad

"Enjoy a cone on us!" cards

Buckeye Sports Bulletin Ad 2011

New Client! :: Luce

I have recently been given the opportunity to work with Annie & Johnny Ciotola of Lucé, an Italian restaurant in Powell, Ohio. They are looking for some fun new design pieces and I am more than excited to bring what I can to the table!

1. Lucé is bringing back their "Wine Down Wednesdays," a wine and small bites event, featuring live jazz. I enjoyed giving them a fun look while including their original logo. I also created a wine tasting card. This card will have a list of the wines featured for the evening with a map of Italy to see what region it comes from. There is also a notes section so the taster can record what they liked or disliked about the wines they tasted. Created in: Adobe Illustrator & Adobe InDesign.

2. Website: I am currently working on the website design for the soon to be lucepowell.com! I am very excited to continue working with Annie & Johnny on their new site!

FOUND :: June/July Capital Style Ad

Following the grand reopening event, FOUND wanted the next ad in Capital Style to continue with the French inspired theme. This ad will be seen in the June/July 2011 issue of Capital Style. Created in: Adobe InDesign CS2.

FOUND :: Grand Reopening!

While the four year anniversary approached this spring, FOUND wanted to freshen up the store, closing for an entire week and a half and do a little remodeling. They brought in color, new merchandise, and a new look--straying from the industrial look they have been doing since they opened that everyone is now doing, bringing a bold new look. I was excited to help bring new change to the store with a French inspired look.

1. First, I created a logo, inspired by the bistro chairs and tables all around Paris. This logo was carried out through every part of FOUND. It became the decals for the front windows, used on the invitation for the grand reopening party, was posted on our blog and facebook page, and the first picture on the website. Created in: Adobe Illustrator CS2.

2. After being closed for a week and a half, FOUND reopened with an event, sending out invitations to our top 150 customers. Since the store was closed for a week, they wanted the invitation to be more of a teaser and kept the text/information simple, leaving the customer's curiosity bring them to the gathering. The main color of the store is a Verbena green and the signature grey of FOUND. The back reads "You are invited!" in French, which was the first thing customers read as they pulled the special invite out of the envelope.

3. Window Decals designed for the reopening.

Created in: Adobe Illustrator CS2 & Adobe InDesign CS2. Printed by: Pip Printing, Lewis Center, Ohio.

FOUND :: First Ever FOUND Flea Market!

In 2011, FOUND decided to do something they had never done before. They wanted to host a "Flea Market" for their customers, offering generous discounts on merchandise in order to make room for new and exciting things for summer. Each piece for this event was created as if you were to see an advertisement painted on the side of a barn for a more country, flea feel.

1. Ad :: This ad was created for the March/April 2011 issue of Columbus' Capital Style Magazine. FOUND advertises for each issue and thought this would be a great "teaser" opportunity to get the attention of our current and future customers. Created in: Adobe Photoshop CS2 & Adobe InDesign CS2.

2. Invitation/Flyer :: This flyer was sent to the 750 customers on the current mailing list. I created this in the shape of a hang tag to give the feel of the tags one sees on items at an antique store or flea market. Each piece was strung with twine and mailed in an envelope. Created in: Adobe Photoshop CS2 & Adobe InDesign CS2.

3. Window Decals :: Decals were created for each of the front windows of FOUND. They went up a week before the event. After our holiday sale, it was noticed that placing decals on the front windows noticeably brought in more customers than usual. It was an attention grabber for those shopping the downtown Powell area, as well as those driving by the store. Created in: Adobe InDesign CS2.